SIDBI 2026 Specialist Contract Hiring: ACO Brand Content & Martech + Audit Consultant - 4 Posts

SIDBI's Advertisement No. 06/2026-27 is not a generic bank-officer recruitment. It is a targeted specialist hiring exercise for four full-time contractual positions whose day-to-day work spans brand strategy and demand generation, website/SEO/Martech ownership, and risk-based internal audit.

The vacancy mix is 1 Assistant Communication Officer (ACO) - Brand Content & Marketing, 1 ACO - Website & Martech, and 2 Audit Consultants. Both ACO roles are initially posted in Mumbai; the Audit Consultants are initially posted in Lucknow. SIDBI nevertheless retains the right to post/transfer contract staff to another SIDBI office or depute them to an associate, subsidiary or other organisation depending on service requirements.

The two ACO roles are materially different. The Brand Content & Marketing position is designed around brand positioning, value proposition, messaging governance, thought-leadership content, social media, creative assets, paid-media planning and campaign optimisation. The official scope explicitly mentions paid campaigns across Google, LinkedIn, Meta, YouTube and X, A/B testing of creatives/messages/landing pages/CTAs, media budgets and lead-generation reporting. This makes the role closer to an integrated brand-and-growth marketing specialist than a conventional public-relations desk.

The Website & Martech role is even more technology-heavy. SIDBI expects ownership of the corporate website ecosystem, SEO/GEO strategy, technical SEO remediation, crawlability, indexation, information architecture, internal linking, redirects, metadata, schema implementation, Core Web Vitals and search visibility. The role also covers CRM, CMS, marketing automation, analytics, campaign-management platforms, tracking/tagging standards, attribution, customer-journey analytics, data quality, AI, automation and personalisation. Hands-on exposure to CMS, CRM, GA4, Search Console, marketing automation, SEO platforms and BI tools is specifically preferred.

The Audit Consultant profile is not limited to routine checking. The official job scope includes Risk Based Internal Audit (RBIA), management/special audits, branch-office visits, drafting audit reports, following up closure of observations, testing the quality of compliance, consolidating RBIA observations for the Audit Committee of the Board/Senior Management Committee, data analytics and modelling, process improvement in credit/operations, automation of audit processes and work connected with appointment of audit firms/consultants and preparation of RFPs.

Eligibility is post-specific and experience certificates are a major screening trap. Both ACO roles require at least five years of relevant post-qualification experience as on 31 August 2026. Brand Content & Marketing requires MBA/PGDM in Marketing, Communications, Digital Marketing or equivalent; strong B2B/institutional marketing experience is preferred. Website & Martech accepts the notified graduate Engineering/Computer Science or MBA Marketing Analytics/Digital Marketing route or equivalent. Audit Consultant accepts CA with active ICAI membership and two years' relevant experience, CMA with two years' relevant experience, or M.Com with at least 55% and three years' audit experience; the M.Com route may count articleship experience as stated in the notice.

A relevant employer-issued experience certificate is mandatory and the notice says applications without it will be rejected. SIDBI further states that the experience certificate must specifically establish experience in the relevant field required for the post. This is more important than merely showing total years of service.

All three post categories have a maximum age of 35 years as on 31 August 2026. The initial contract is three years subject to an interim review and can be extended by up to two additional years at SIDBI's sole discretion. Either side can terminate the contract with three months' notice or salary/allowances in lieu, as applicable.

Remuneration is suitability-linked rather than a fixed guaranteed figure. For each ACO role the maximum CTC/remuneration is stated at around Rs. 18 lakh per annum plus facilities such as Group Insurance; for Audit Consultant it is around Rs. 15 lakh per annum plus similar facilities. SIDBI also provides for performance-based annual increments on the initial CTC and a suitable variable component.

Selection is by shortlisting followed by Personal Interview, which will be held online. Merely meeting the minimum eligibility conditions does not guarantee an interview call. Final merit is prepared in descending order of interview marks only. If candidates are tied at the cut-off score, the older candidate is ranked higher. SIDBI may also maintain wait lists.

The application process itself has several rejection-sensitive conditions. A candidate can apply for only one post under this advertisement; for ACO, only one of the two specialisations may be chosen. Multiple candidatures can lead to rejection of all applications. The prescribed application form and CV must be typed, signed and dated, accompanied by self-attested supporting documents, and emailed to recruitment@sidbi.in by 14 October 2026. The email subject must follow SIDBI's prescribed pattern: 'Application for the post of <<Post Code>>, <<Name of the Post>> <<Candidate Name>>.' Handwritten applications or handwritten CVs are summarily rejected.

Candidates already applied/shortlisted/selected/waitlisted under the relevant earlier process are told not to apply again. Interview call/intimation is sent by email or uploaded on SIDBI's website; no hard copy is sent. Candidates employed in Government/Quasi-Government offices, PSUs, nationalised banks or financial institutions are advised to produce an NOC at interview. Appointment remains subject to medical fitness, character/background verification, previous-employer/referee reports and other pre-recruitment formalities.