State Bank of IndiaLIVEApplications are open

SBI Digital Marketing 2026 - 4 Roles, but 3 Are Senior DVP-Level Hires

SBI's four digital-marketing vacancies are not a broad marketing intake: three seats are DVP-level roles requiring about 10 years of post-qualification marketing experience, while only one Content Specialist seat targets the 5–7 year band. DVP CTC is capped at ₹63 lakh and Content Specialist at ₹19 lakh, with the package broadly split 80% fixed / 20% variable. DVP candidates also face a short job-profile presentation, so strategic evidence matters more than keyword-heavy resumes.

CRPD/SCO/2026-27/24Posted 30 Sept 202618 days left

Apply Now Official Notification

State Bank of India Banking Finance Bachelor's Degree

Total vacancies

Last date

21 Oct 2026

Application mode

Online

Job location

India

Organization profile

About the Recruiting Organization

Organization information attached to this recruitment record.

Recruiting AuthorityRecruiting authority

State Bank of India

PsuPublic Sector BankCentralBanking Finance

Organization code

SBI

Official jobs

View all jobs

Official website

Sarkari Sapna

About this Recruitment

Recruitment-specific overview from the published record.

This advertisement is best understood as a small digital-growth leadership team, not 'four marketing jobs'. Two seats are for DVP Digital Marketing, one for DVP Analytical Marketing & Campaign and one for Content Specialist. In other words, 75% of the hiring is senior DVP-level. The applicant pool should therefore be dominated by people who have already owned campaigns, digital acquisition, analytics or large-scale customer growth—not candidates trying to enter marketing.

The degree criteria are intentionally broad: SBI accepts relevant bachelor's backgrounds spanning marketing, business, statistics, data science, computer science, communications and journalism depending on role. But a degree match is the weakest part of the screen. Both DVP tracks ask for roughly ten years of post-qualification marketing experience, with deeper analytical/campaign or digital-acquisition exposure preferred. Content Specialist lowers the experience window to roughly 5–7 years but expects hands-on production, content operations and digital/creative coordination rather than purely managerial branding experience.

The compensation headline also needs decoding. DVP CTC can go up to ₹63 lakh and Content Specialist up to ₹19 lakh, but SBI structures the package with a fixed and a performance-linked variable component. The variable portion is not guaranteed: the advertisement ties it to performance appraisal and can reduce it to zero below the stated threshold. That makes fixed-versus-variable mix more useful for offer comparison than simply ranking roles by the maximum CTC number.

Selection reinforces the seniority of the DVP posts. SBI shortlists first, then uses a 100-mark interview; DVP candidates additionally prepare a short presentation on the job profile. Final merit is interview-led, followed by CTC negotiation. There is no conventional objective written exam to compensate for a weak domain portfolio.

The suggested work location is Mumbai/Navi Mumbai, with SBI retaining deployment flexibility. Applications are open 30 September–21 October 2026. A strong application should therefore make measurable campaign outcomes, acquisition efficiency, analytics impact, platform ownership, content scale or regulated-sector experience visible—not just repeat generic skills such as 'SEO, social media, communication'.

Full TimeContractOnsiteBanking Finance

Sarkari Sapna

Post-wise Vacancies

Open a post to view qualification, experience, age, salary, location, responsibilities and post-specific instructions.

1 vacancies

Deputy Vice President - Analytical Marketing & Campaign

Qualification: Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, Computer Science or a related field. The qualification looks broad, but applicants should screen themselves primarily against the experience requirement: At least about 10 years of post-qualification marketing experience in e-commerce, banking, fintech, IT or another consumer-facing environment; 3–5 years in analytical/campaign roles is preferred.

Age: 33–45 years

Pay: Up to ₹63,00,000 / year

UR: 1

Educational qualification

Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, Computer Science or a related field. The qualification looks broad, but applicants should screen themselves primarily against the experience requirement: At least about 10 years of post-qualification marketing experience in e-commerce, banking, fintech, IT or another consumer-facing environment; 3–5 years in analytical/campaign roles is preferred.

Experience

Details: At least about 10 years of post-qualification marketing experience in e-commerce, banking, fintech, IT or another consumer-facing environment; 3–5 years in analytical/campaign roles is preferred. · Required: Yes · Minimum Years: 10

Age relaxation

Description: All four vertical vacancies are UR; any other relaxation applies only where SBI's advertisement expressly permits it.

Job location

India

Skills

Marketing / Business / Statistics / Data Science / Computer ScienceDigital growthData-informed marketingStakeholder coordination

Post description

This is a senior growth-analytics role. The degree label is broad, but the ten-year marketing record and analytical/campaign depth are the true filters.

Duties

Own the specialist marketing responsibilities attached to Deputy Vice President - Analytical Marketing & Campaign, translating customer/business goals into measurable digital or content outcomes.

Post-specific instructions

For DVP roles, prepare for the job-profile presentation requirement in addition to interview.
Do not treat the CTC ceiling as guaranteed fixed salary; the package includes a variable component.

Reservation note

UR-01.

2 vacancies

Deputy Vice President - Digital Marketing

Qualification: Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing or a related field. The qualification looks broad, but applicants should screen themselves primarily against the experience requirement: At least about 10 years of post-qualification marketing experience, with 3–5 years of digital acquisition/social/performance-marketing depth preferred.

Age: 33–45 years

Pay: Up to ₹63,00,000 / year

UR: 2

Educational qualification

Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing or a related field. The qualification looks broad, but applicants should screen themselves primarily against the experience requirement: At least about 10 years of post-qualification marketing experience, with 3–5 years of digital acquisition/social/performance-marketing depth preferred.

Experience

Details: At least about 10 years of post-qualification marketing experience, with 3–5 years of digital acquisition/social/performance-marketing depth preferred. · Required: Yes · Minimum Years: 10

Age relaxation

Description: All four vertical vacancies are UR; any other relaxation applies only where SBI's advertisement expressly permits it.

Job location

India

Skills

Marketing / Business / Mass Communication / Digital MarketingDigital growthData-informed marketingStakeholder coordination

Post description

Two seats, but still executive-level hiring: SBI expects a decade of marketing and evidence that the candidate can own digital acquisition/performance rather than merely manage posts.

Duties

Own the specialist marketing responsibilities attached to Deputy Vice President - Digital Marketing, translating customer/business goals into measurable digital or content outcomes.

Post-specific instructions

For DVP roles, prepare for the job-profile presentation requirement in addition to interview.
Do not treat the CTC ceiling as guaranteed fixed salary; the package includes a variable component.

Reservation note

UR-02.

1 vacancies

Content Specialist

Qualification: Bachelor's degree in Marketing, Communications, Journalism, Advertising or a related field. The qualification looks broad, but applicants should screen themselves primarily against the experience requirement: Roughly 5–7 years of hands-on content production, digital operations or creative coordination; regulated/financial-services and MarTech/CMS exposure are particularly relevant.

Age: 25–40 years

Pay: Up to ₹19,00,000 / year

UR: 1

Educational qualification

Bachelor's degree in Marketing, Communications, Journalism, Advertising or a related field. The qualification looks broad, but applicants should screen themselves primarily against the experience requirement: Roughly 5–7 years of hands-on content production, digital operations or creative coordination; regulated/financial-services and MarTech/CMS exposure are particularly relevant.

Experience

Details: Roughly 5–7 years of hands-on content production, digital operations or creative coordination; regulated/financial-services and MarTech/CMS exposure are particularly relevant. · Required: Yes · Minimum Years: 5

Age relaxation

Description: All four vertical vacancies are UR; any other relaxation applies only where SBI's advertisement expressly permits it.

Job location

India

Skills

Marketing / Communications / Journalism / AdvertisingDigital growthData-informed marketingStakeholder coordination

Post description

This is the only mid-career entry point in the advert. It is hands-on content operations, not an entry-level copywriting vacancy.

Duties

Own the specialist marketing responsibilities attached to Content Specialist, translating customer/business goals into measurable digital or content outcomes.

Post-specific instructions

This role is hands-on content/digital operations; portfolio-quality evidence is likely more useful than generic marketing claims.
Do not treat the ₹19 lakh ceiling as guaranteed fixed pay; SBI's contract package contains variable pay.

Reservation note

UR-01.

Sarkari Sapna

Eligibility & Qualification

Recruitment-level qualifications and eligibility rules. Post-specific conditions are also shown inside each vacancy card.

Bachelor's Degree

Relevant bachelor's route

Role-specific bachelor's fields are accepted; postgraduate study/certifications are preferences where stated, not universal mandatory requirements.

Seniority split matters

DVP roles require about 10 years of post-qualification marketing experience; Content Specialist targets roughly 5–7 years of hands-on content/digital work.

Min: 5 yearsMax: 10 yearsMandatory

Sarkari Sapna

Age Limit & Relaxation

Recruitment-level age criteria. Post-specific age conditions remain visible inside each vacancy card.

Minimum age

Maximum age

Reference date

30 Sept 2026

Age relaxation: Overall envelope only: DVP roles are 33–45; Content Specialist is 25–40.

Sarkari Sapna

Application Fee

Category-wise application fee information.

Applicant category

General / OBC / EWS

₹750

ApplicationNon-refundable

₹750 application fee/intimation charge. Treat payment as a final submission step: the amount is non-refundable once paid.

Applicant category

SC / ST / PwBD

Exempted

ApplicationNon-refundable

No application fee/intimation charge is payable by eligible SC/ST/PwBD applicants.

Sarkari Sapna

Salary & Pay Scale

Post-wise salary, stipend or pay-matrix information.

Deputy Vice President - Analytical Marketing & Campaign

Up to ₹63,00,000 / year

Negotiable annual CTC up to ₹63 lakh

Negotiable annual CTC ceiling: ₹63 lakh. SBI structures the package broadly as 80% fixed and 20% variable; performance below the specified appraisal threshold can reduce the variable component to zero. Annual increment from the second year is performance-linked and capped under the advertisement. The headline CTC is a ceiling/package figure, not a guaranteed fixed cash salary.

Deputy Vice President - Digital Marketing

Up to ₹63,00,000 / year

Negotiable annual CTC up to ₹63 lakh

Content Specialist

Up to ₹19,00,000 / year

Negotiable annual CTC up to ₹19 lakh

Negotiable annual CTC ceiling: ₹19 lakh. SBI structures the package broadly as 80% fixed and 20% variable; performance below the specified appraisal threshold can reduce the variable component to zero. Annual increment from the second year is performance-linked and capped under the advertisement. The headline CTC is a ceiling/package figure, not a guaranteed fixed cash salary.

Sarkari Sapna